Matthew Panzarino of The Next Web is interested in the streamlined branding approach and what that says about Twitter’s self confidence.
“Eliminating logotype from the branding entirely is a bold move that assumes the ‘bird’ is a uniquely and instantly recognisable image.,” he writes. “Most of the largest brands still have both a type-driven and symbol-driven aspect to their branding. Notable examples of brands that exist as a symbol just as well as they do as type include Nike and Apple.
“With the simplification (note the less furry nature of the new bird) of the logo, Twitter is hoping to create an iconic symbol of its own.”
Meanwhile many outlets have also commented on the list of rules attached to the use of the new logo. “The bird is the word: Don’t mess with Twitter logo,” is one headline reflecting the detailed guidleines.
Do “use our official, unmodified Twitter bird to represent our brand, make sure the bird faces right (and) allow for at least 150% buffer space around the bird,” we are told but don’t: “use speech bubbles or words around the bird, rotate or change the direction of the bird, animate the bird, duplicate the bird, change the color of the bird or use any other marks or logos to represent our brand.”
Posted: June 2012