Guerrilla Marketing

The unexpected, unconventional and potentially interactive. Guerrilla Marketing is an exceptionally creative way to promote and build awareness for your brand or product. The purpose is to create a buzz about the campaign, generating talk and social gossip around the subject which could consequently turn viral.

Created by Jay Conrad Levinson, the low-cost but highly effective marketing strategies can be used in a combination of methods to achieve successful and memorable advertising.

Below are a few examples of what can be done with this technique.

As a creative company we are always on the look out for new and existing ways we can help push your idea’s through conventional or unconventional means.


Posted: July 2010

Author: Slate

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