5 second rule:
According to the Urban Dictionary the 5 second rule is ‘An unwritten law dictating that if a food or other consumable item is dropped onto the floor, it may be picked up and eaten within five seconds’.
In web design there is a similar caveat. On average you have 5 whole seconds to attract and welcome your visitor, or you stay on the floor! Slow loading times and bland content can break the 5 second rule contributing to the most common cause of visitor loss.
Call to action:
Most successful websites have a clearly defined Call to Action (CTA). It helps to define the purpose of the site, giving the user a clear idea of what to expect. CTA’s are on all ecommerce websites – BUY NOW; REQUEST A QUOTE; WORK WITH US etc. but CTA functionality is not limited to purely ecommerce, you can use them to SIGN UP TO OUR NEWSLETTER or REGISTER TO VOLUNTEER..
Put somewhere clear and highly visible CTA’s can help provide focus to your site and provide direction to your users and help maintain the 5 second rule!!
Keep it fresh:
Think of your website as a plant, if you leave it unattended it will shrivel up and die, whilst regular maintenance and updates keep it functioning properly and helps grow your business! You can make sure your site shows that your company is up to date on industry trends and is actively engaged by regularly creating new content such as blog posts and keeping up with web design trends!
Incorporate Social media:
Social media is one of the best ways to help build loyalty and establish a brand voice. Incorporating social media into your web design makes it easy for your audience to share your content in a few clicks. As well as increasing exposure of your brand social media can improve your search ranking. Social media shows search engines that you care about being up to date, and about interacting with people and want to extend your web content to a wider audience, all good stuff really!
User experience is the key to any good web design. Your website’s layout should be as straightforward as possible so users can easily move from page to page. People should be able to navigate your site without confronting dead ends that cause them to get frustrated and move away to a competing site with clearer functionality. Simples.
Posted: November 2014